Core Values

1.A RELENTLESS COMMITMENT TO RESULTS

“Winning isn’t everything, but wanting to win is”.

We believe that success is driven by determination, commitment and desire to win, and at Whitemud Ironworks, we are driven by this desire.

Structural steel is a tough buisness. but we are tough people. Our customers face demanding clients, and we need to be the ones to meet those expectations.

2.GROWTH TO THE GRAVE

“We strive to do better each and everyday. Personally, and professionally, we are on a mission to become the best versions we can be”.

Good is the enemy of great. If we are satisfied with being good, we will never be able to achieve anything truly meaningful.

This means we embrace change, accept feedback and seek out challenges and opportunities that will help us grow.

3.EXCEPTIONALLY ACCOUNTABLE

“Accountability is the glue that ties commitment to results”- Bob Proctor.

Accountability means taking responsibility for our actions and their results, being someone people can trust, and owning up to our flaws and mistakes.

Accountability is a statement of personal promise, both to yourself and to the people you work with, to deliver specific defined results. Being accountable is the foundation of building trust within our organization and with our customers.

4.TRACK RECORD OF EXCELLENCE

“How we communicate with our customers or how we leave the jobsite, this is how we will be remembered, thus becomes our reputation”.

Our reputation as an organization is paramount to us, just like your personal reputation is very important to you. We need to protect it in order to benefit from it.

A great reputation is difficult to earn but is also very easy to destroy.